Your dealership isn't like the rest. Your marketing shouldn't be either.
Marketing built for buy here pay here and independent used car stores
Most dealers call me from one of two places.
You're new to Google Ads.
Buyers in your market are searching for cars they can get approved for, and they're finding someone else. You want it set up right the first time, by someone who knows how BHPH customers shop.
An agency let you down.
You got nice reports full of clicks and impressions, but not many more deals. You stopped paying, and now you're not sure who to trust with your budget.
Most marketers stop at the click. I've worked every step after it.
I've built the ads, watched every lead come in and seen which ones turned into deals. So I set up your campaigns around what happens after the form is filled out, not just how many people fill it out.
- Step 1The searchAds written for how credit-challenged buyers actually search.
- Step 2The clickLanding pages that answer "Can I get approved?" fast.
- Step 3The leadForms and calls tracked back to the ad that brought them in.
- Step 4The credit appFast follow-up that turns the lead into a completed credit application.
- Step 5The saleReporting on cars sold, not just clicks.
I've sat on your side of the desk.
Agencies learn the car business from the outside. I learned it from the inside, then spent the years since helping dealers across the country get more from every marketing dollar.
- Dealership ExperienceRan marketing for a high-volume buy here pay here dealership in North Carolina
- Building ProductsFormer Director of Marketing for Neo, partnering to build their marketing product
- Since 2017Consulting dealers and automotive software companies nationwide
Three ways to work together.
Marketing Leadership, On Demand
Senior marketing leadership for your store or group without a full-time hire.
Leads That Close
Google Ads and Meta Ads built for BHPH and independent stores, measured by deals.
Straight Talk, On Stage
Keynotes and workshops for conferences, 20 groups and dealer events.
// Live keynoteBring the dealership view to your stage.
Practical sessions for dealer groups and industry events. Your audience leaves with changes they can make on Monday.
Tell me about your store.
Takes about a minute. I'll look at your market and your current setup before we talk.
- 01You send the formIt comes straight to my inbox.
- 02I do my homeworkI review your market, your website and any ads you're running.
- 03We talkI'll reach out to set up a call and share what I found.