Dealership first. Marketer second.
I didn't learn the car business from an agency. I learned it on the lot and in the owner's office. That's the experience I bring to every dealer I work with.

My story
For seven years I was the Marketing Director at E-Z Way Auto Sales in Hickory, North Carolina. I ran the ads, watched every lead come in, and saw firsthand which ones turned into deals and which ones went nowhere.
In 2017 I started Hustle Media Marketing to bring that inside view to other dealers. Since then I've worked with buy here pay here and independent stores across the country, and served as Director of Marketing for Neo, partnering to build their marketing product.
Today my focus is Google Ads for BHPH and independent dealers: campaigns built around how your customers really shop, measured by cars sold.
- Dealership ExperienceMarketing Director, E-Z Way Auto Sales
Ran marketing for a high-volume buy here pay here dealership in Hickory, NC.
- 2017Founded Hustle Media Marketing
Consulting dealers and automotive software companies nationwide.
- Building ProductsFormer Director of Marketing, Neo
Partnered to build Neo's marketing product.
Straight answers. No vanity metrics.
- BudgetYou'll always know what your money is doing and why.
- ReportingI report on leads and sales, not just clicks.
- AccessYou work directly with me, not an account manager.